23 June, 2010

9 Hottest Online Travel Trends

When the world's online revolutionaries met at the last Travolution Summit, they came up with some interesting conclusions that bring new insight to hospitality businesses.

1. Flights come first: on average holidaymakers buy flights 44 days before travel, book their hotel 42 days before and their rental car 19 days before, says Frommers.

2. We trust Reviews: People are more likely to book a holiday if they can read reviews from other travelers, says Frommers and TripAdvisor. Research shows “consumer opinions posted online” are trusted more than newspapers.

3. Tripadvisor is growing fast: 20 new travel hotel or destination reviews are added to Tripadvisor every minute.

4. Travel companies are getting dull: Lufthansa is boring - and proud of it. “They do the basics well,” says UK and Ireland general manager Marianne Sammann. “Boring is the new cool” hailed travel bloggers at the Travolution Summit.

5. Travel websites are getting simpler: executives from across the airline, hotel and tour operator sectors - companies such as, and Lufthansa - agree that flashy tools don't beat a simple design with an efficient search facility.

6. We want more pictures: Frommers says people want photos of destinations and adds that the pictures can't be of too many children or people who are too beautiful - that puts people off, they say.

7. It takes a month to book a holiday: the average holiday booked online takes 29 days and 12 searches on 22 different travel sites.

8. Price is paramount: travelers search Google for 'cheap hotels' most often. 'Beach hotels' and 'luxury hotels' follow.

9.Travel websites are getting “prettier”: Dopplr says travelers want “digital delighters”, the equivalent of chocolates on our hotel pillows.

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